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this design challenges the traditional use of the famous logo and puts it forward in a new unique way
It speaks to Supreme’s ability to converse with the influences of the context it lives in and this is eventually what would make the brand so great
after Supreme had brought out a variety of printed and stitched box logo’s with different meanings
Another piece thats often times reffered to when talking about Needles is the "Needles Rebuild" collection which uses old garments to create newly constructed pieces
Despite earning an approximate total of $400 Million USD during his career
2011 Supreme KAWS Navy Box Logo Hoodie COLOUR:NAVY this design challenges the traditionalIn 2011 Supreme worked together with Famous American Artist and designer KAWS. For this spring summer collection KAWS designed a handwritten box logo for the New York skate brand. This design came out in a limited edition collection where the famous artists work was seen on the skate t shirts from Supreme. Much like Supreme as a brand, Kaws work and inspiration originated in New York. He often draws comparisons to pop art figures such as Andy Warhol.
